Content Creation vs. Marketing

There’s a big difference between marketing / advertising and content creation. Content creation is an important aspect of a successful marketing campaign, but it’s just an airplane without a pilot. Without the pilot it can’t do anything except look good in a hangar. But we don’t see too many folks lining up to see an airplane in a hangar.

Online you’ll find lots of businesses that hire content creation companies masquerading as marketing agencies; and the results are usually pretty heartbreaking. A beautiful video or eye catching set of images is an absolute must for businesses, but only if it’s being pushed to the right audience and marketed effectively.